Research: Branding

 Branding can be defined as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. As such branding is an important part of the music business. Record companies can spend hours creating a defined "brand" for a band, particularly with pop bands, many of which are fabricated by the record companies. These brands are important as they will say something about the artist to the audience and have the potential to change audiences perceptions of them. To a band a brand is a unique identity that says something about them. 


An example of this is with a band such as Iron Maiden, who use the same logo and dress the same for every show and photo shoot etc. along with their instantly recognizable mascot - Eddie