Plan and information

Cast
Main cast
-Main character: 
[insert picture here]
-Girl: Abbey Thorogood
[insert picture]
-cheating boy: 
[insert picture here]


Band
-Singer: Dan Anstiss
[insert picture]
-Guitarist: Tom Burlinson
[insert picture]
-Bassist: Stephen Airey
[insert picture]
-Drummer: Matthew Oates
[insert picture]






Locations
Epsom and Ewell High School 
-Main hall with stage


Ewell Court park


Stonleigh


26 Woodlands Avenue, Worcester Park, Surrey, KT4 7AL (Tom Burlinson's house)


Props
Band equipment

• Microphone
• Drum kit
• Guitar
• Bass guitar
• Amplifiers
• Leads

Laptop (shots 11+12)

Jumper (shots 8,9,10)

Picture of girl and boy in a frame

Costume
Band

• Jeans
• Trainers
• Band tshirts
• hoodies/denim jackets

Main guy

• same as band

Girl

• indie style

Cheating guy

• same as band

Equipment

Lights - Esprirt Gemini GM 500

Cameras - Sony HVR-HD 1000E

Pentax K-x with 18-55mm f/5.6 lens

Tripod(s)

Analysis/research into a band's culture & style - You Me At Six

[insert podcast here]

music video storyboard

Treatment

Our music video is going to promote the You Me At Six single Stay With Me. The idea for our video is about the story of a boy and a girl, and the breakdown of their relationship. This (love, relationships, the breakdown of said relationships) is a common theme for You Me At Six’s songs and as such, we decided to continue with this theme. The tone of the song and they lyrics also played a major part in this.
The video will be a mix of narrative and performance. With the narrative taking a slightly fragmented form, it will be chronologically linear, but with flashbacks, the desired effect once editing is complete is that the mix of narrative, flashback (of which there are 2) and performance will create a video that feels fragmented. This is because we want it to reflect the emotions of our main character in the video.
The plot of the narrative is that of a young man who has just been dumped by his girlfriend, saying that she no longer wants a relationship. He then goes home and sees all of the pictures of them together, and possessions which start the series of flash backs, then we cut to some time shortly later (a week or 2 later) in which we see him talking to a friend via text etc, in which he is told to go after her. He does and as he is talking to her, her new boyfriend comes round the corner, resulting in him leaving and the girl now being the one who is upset. Intercut with this is performance video of the band and a few scenes of the girl out with her new boyfriend

Research: Branding

 Branding can be defined as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. As such branding is an important part of the music business. Record companies can spend hours creating a defined "brand" for a band, particularly with pop bands, many of which are fabricated by the record companies. These brands are important as they will say something about the artist to the audience and have the potential to change audiences perceptions of them. To a band a brand is a unique identity that says something about them. 


An example of this is with a band such as Iron Maiden, who use the same logo and dress the same for every show and photo shoot etc. along with their instantly recognizable mascot - Eddie

Letter to You Me At Six requesting permission to use "Stay With Me"

To make sure that our video is not infringing the rights of the band we have drafted a letter to send to them, asking for permission to use their song. Here it is:

"Dear You Me At Six

I am writing to you on behalf of my school (Epsom and Ewell high school) to ask for permission to use your song “Stay With Me” in my 6^th form media class’ media coursework.

I’m an A level student studying media and as part of our coursework for the course, we have to create a music video, CD cover and advert to promote a single. Our group decided on your song and as such we are writing to you to ask for permission to use your song. We understand that under the UK Copyright, Designs and Patents Act 1988 we do not have to ask for permission as this is for educational and non-profit purposes, however out of courtesy we would still like to extend to you this letter asking for express written permission.

Thank you for taking the time to read this, and we hope to hear from you soon,

Yours sincerely,

Tom Burlinson, Sophie Griffin, Pryank Patel and Shanice Farley"

song we decided on

Our group decided on Stay With Me by You Me At Six

We decided on this after much deliberation and thinking about what style of music we wanted to go with and then narrowing it down to a band and then song. This was difficult as we all have different music tastes, but we managed to compromise and came up with a good song in the end.

Analysis of a music video: The Strokes - Last Nite

The Strokes are a garage/post-punk revival and indie rock band from New York, America. Formed in 1999, their unique brand of indie rock has garnered them critical aclaim both at home, and most notably in the UK, getting support from magazines such as NME. Since then they have released 4 albums and toured the world, playing many large festivals, most recently headlining the Reading and Leeds Festival on 26-28th August 2011.

This is an analysis of the music video released to promote the single Last Nite from their first album Is This It


The music video is a very simple performance video in which the band plays the song on a set that looks like it might be on an American chat show (Jay Leno, Conan O'Brian etc), however, rather than have the song taken from the album and dubbed over the video and the band mines the track, the song featured in the video is being performed live and would have been recorded on the set at the same time as the video. From this we can assume that the song would have been done in one take, with a multi cam shoot (like on live television shows) further adding to the late night talk show style of the video.

As the video is purely a performance video there is no relationship between the lyrics and visuals other than we can see the band performing. Even when examining the meaning of the lyrics and the story behind it, (which is about the break up of a relationship and youthful depression) there is still very little link. It could be argued that Julian Casablancas' performance in the video is indicitive of the emotion and feelings that the lyrics narrative is trying to convey. However, if you do some more research into the band, you will see that this is just how Casablancas is onstage. It his usual act and stage persona, or even, just how he is as a person, and so we are just seeing his version of the typical "nonchalant, sex, drugs, rock n' roll attitude and arrogant-tinged-swagger". This can be seen with the other members of the band, playing the song with a passion and rock n roll attitude, either moving about or standing still, looking at their instrument, their face obscured by long hair.


This along with the bands "costume" (one is to assume that this is what they normally wear and it is not a fabricated look/style created for the video) which is t-shirts, jeans, leather jackets and converse trainers (which are commonly known to represent the counter culture) all give the representation of masculine, strong and slight arrogance. All commonly associated with rock music. This is all part of genre specific iconography (one of the key parts of Goodwin's theory)