Wednesday, 2 November 2011

Research: Digipacks

A Digipak is style of CD case first created by IMPAC Group, Inc. But is now owned and is a registered trademark of AGI World Ltd., an Atlas Holdings company. Digipaks typically consist of a gatefold (book-style) paperboard or card outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside and is an alternative to the traditional CD case or Jewel case as it is technically known. 
Digipak
Jewel case















Digipacks can be more environmentally friendly and some companies even make them out of 100% post-consumer PET tray made from recycled bottles. They are also lighter and cheaper to produce. But not as resilient as Jewel Cases, however they are less likely to crack unlike Jewel Cases.

Analysis of an artists Digipack/CD case

Rage Against The Machine - Rage Agaisnt The Machine


Front Cover-
The cover features a photo of Thích Quảng Đức, a Vietnamese Buddhist monk, burning himself to death in Saigon in 1963. The monk was protesting President Ngô Đình Diệm's administration for oppressing the Buddhist religion and is one of the very significant pictures from the period that is synonymous with protest and the Vietnam war.
This fits perfectly with the band - Rage Against The Machine, who are a highly politcally charged band, and whos songs are all about protest and standing up for yourself against evils - particularly corprate America, cultural imperialism, and government oppression. The bands name is also a blatant reference to their views. As such this picture on the cover not only draws attention to their CD (due to controverisal nature and how well known it is) but also shows what the band is about, it is marketing and creating an ID for the band in its most simple form. The use of fire in particular shows the explosive nature of the band's music and their attitude.

Back cover-
The back cover is just the rest of the picture that is on the front cover, and contains the neccesary information such as the barcode and copyright and the names of those involved in the production of the music on the CD. All of the font is displayed in white on a black background, to look like the labels that come from a label maker. Giving the CD cover a very homemade look, adding to the bands ideology about doing things for yourself, and not submitting to corporations, as some CD covers may do, being professionally made and "synthetic" rather than the organic look that they are obviously going for here.


Guns N' Roses - Live Era '87-'93

Front Cover -
Live Era is a 2CD live album by Guns N' Roses, featuring recordings from concerts between 1987 and 1993. As such one can understand why the cover is how it is. The front cover is a collage of 6 posters that were created to advertise early shows. This fits with the theme of live concerts and shows newer listeners something about the band. And for people who already know the band they learn something about the band's past. The title is against a black background to make it stand out. The three sections of the title: "Guns N' Roses", "Live" and "Era '87-'93" are also in three differnet colours, the primary colours infact, this adds contrast between each part and the background, drawing the eye to it, and making it appealing as it is 3 well known colours.

Back cover -


















Tuesday, 1 November 2011

VFX

Today we looked up a few visual effects that we needed to add to our video for the flashback scenes. the effects we added were colour correction to make the video black and white to show that it is in the past, and a slight Gaussian blur and radial blur to add to the fact that this is a memory and memories can be hazy.   Here are some screen shots:
Gaussian and radial blur parameters

colour correction, with saturation turned all the way down to make it B&W

whole screen

finished edit of clip

And here is the video that we used to helped us with the VFX:

Wednesday, 12 October 2011

Plan and information

Cast
Main cast
-Main character: 
[insert picture here]
-Girl: Abbey Thorogood
[insert picture]
-cheating boy: 
[insert picture here]


Band
-Singer: Dan Anstiss
[insert picture]
-Guitarist: Tom Burlinson
[insert picture]
-Bassist: Stephen Airey
[insert picture]
-Drummer: Matthew Oates
[insert picture]






Locations
Epsom and Ewell High School 
-Main hall with stage


Ewell Court park


Stonleigh


26 Woodlands Avenue, Worcester Park, Surrey, KT4 7AL (Tom Burlinson's house)


Props
Band equipment

  • Microphone
  • Drum kit
  • Guitar
  • Bass guitar
  • Amplifiers
  • Leads
Laptop (shots 11+12)

Jumper (shots 8,9,10)

Picture of girl and boy in a frame



Costume
Band

  • Jeans
  • Trainers
  • Band tshirts
  • hoodies/denim jackets

Main guy

  • same as band
Girl
  • indie style
Cheating guy
  • same as band

Equipment
Lights - Esprirt Gemini GM 500
Cameras - Sony HVR-HD 1000E


Pentax K-x with 18-55mm f/5.6 lens

Tripod(s)

Tuesday, 11 October 2011

Analysis/research into a band's culture & style - You Me At Six

[insert podcast here]

music video storyboard




Treatment

Our music video is going to promote the You Me At Six single Stay With Me. The idea for our video is about the story of a boy and a girl, and the breakdown of their relationship. This (love, relationships, the breakdown of said relationships) is a common theme for You Me At Six’s songs and as such, we decided to continue with this theme. The tone of the song and they lyrics also played a major part in this.
The video will be a mix of narrative and performance. With the narrative taking a slightly fragmented form, it will be chronologically linear, but with flashbacks, the desired effect once editing is complete is that the mix of narrative, flashback (of which there are 2) and performance will create a video that feels fragmented. This is because we want it to reflect the emotions of our main character in the video.
The plot of the narrative is that of a young man who has just been dumped by his girlfriend, saying that she no longer wants a relationship. He then goes home and sees all of the pictures of them together, and possessions which start the series of flash backs, then we cut to some time shortly later (a week or 2 later) in which we see him talking to a friend via text etc, in which he is told to go after her. He does and as he is talking to her, her new boyfriend comes round the corner, resulting in him leaving and the girl now being the one who is upset. Intercut with this is performance video of the band and a few scenes of the girl out with her new boyfriend

Research: Branding

 Branding can be defined as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. As such branding is an important part of the music business. Record companies can spend hours creating a defined "brand" for a band, particularly with pop bands, many of which are fabricated by the record companies. These brands are important as they will say something about the artist to the audience and have the potential to change audiences perceptions of them. To a band a brand is a unique identity that says something about them. 


An example of this is with a band such as Iron Maiden, who use the same logo and dress the same for every show and photo shoot etc. along with their instantly recognizable mascot - Eddie